Archive for the ‘International Productions’ Category

Fotomedia on location around the world

Monday, February 13th, 2012

Behind the scenes with video production crew Fotomedia:

Traveling as a production team is always an adventure.  It’s essential to make sure you have all the gear required, as some places you visit do not have the luxury of hiring or selling base plates! (no, we haven’t been put in that situation but man that would stitch you up!)

You want to make sure you get that gear in country! Cut to Jude & Robyn negotiating the storage of the gear with a big man, with a bigger gun and a pretty heavy attitude… and maybe even a little glint in his eye that makes you think… “will he be selling this stuff back to me tomorrow?”

Locations are always a fun challenge too!  The countries we work in are developing countries,  resources like power can be a luxury.  These countries are full of people, so when shooting in a busy market, the art of capturing sound, lighting situations, and directing scenes (through an interpreter) equals good times.  Traveling on the road to the next location is a perfect time to capture… although I wouldn’t recommend it in some parts of Africa, as dust and gear are definitely not compatible.

As the production team we also have the task of post production, this is when you kiss the outdoor adventures goodbye and spend some quality time in the bat cave editing and for some projects, subtitling.

Check out some photos of the Fotomedia team on their travels, and keep an eye out for all our traveling blog updates.

Video Production in Philippines

Friday, January 27th, 2012

Fotomedia’s creativity was put to the test with this project, funded by AusAID Innovations Grant in partnership with Opportunity International Australia and APPEND, to produce a 10 unit financial literacy DVDs for distribution in the Philippines.

Our brief was to make the content fun and engaging for the audience, as the Philippine culture embraces entertaining performances in a light hearted and fun style. Research showed games shows were very popular in the Philippine market, so under the direction of Project Manager, Robyn Robertson, Fast Eddie was created as host of the show with two roving reporters …. Eddie, Get, Set and GO!

In a one week shoot – our crew filmed and recorded talent, sound and overlay for the 120 minute educational DVD. The DVD incorporated teaching pieces, vox pops (word on the streets) and game challenges were used as metaphors, in order to communicate basic financial principals to populations with low literacy rates.

Our proven workflow post-production strategies were implemented, including the full transcription and translation of all interview content and the final production of English subtitles.

► Philippines – The EddieGet Set & GO Show! Romulo Gadia – Client Story (Navigating the unexpected)

watch the video

Video Production in Fiji

Friday, January 27th, 2012

Twisties – Goodman Fielder

Fotomedia’s international work extended to Fiji in 2006 with the execution of Advertising Agency Latitude’s creative with the Twisties campaign.  The series of 4 commericials shot in and around Suva was Directed, Filmed and Post Produced by the Fotomedia team.

Video Production Twisties Campaign

Still frame from TV Campaign advert

Technically all the lighting equipment was sourced and aquired in country and the Production Team flew in all the Camera equipment.  After an initial creative briefing with the client in Suva, the shoot comenced and was completed within the production timeline.

Fotomedia designed the newsprint style of the TV campaign, with the Agency, employing the same style for all their print material including outdoor and product packaging.


► Twisties – Time for Twisties (30sec TVC)


Video Production in Malawi

Friday, January 27th, 2012

Fotomedia’s capacity to deliver multimedia editing services under challenging post-production conditions is exemplified by work on an unusual commission from global charity Opportunity International UK (OIUK).

Needing a trusted supplier for the project, OIUK turned to Fotomedia, who had previously been engaged by the group to produce and direct similar DVDs in Ghana and Uganda.

Fotomedia’s work in Ghana and Uganda had, according to OIUK project manager, exceeded the agency’s expectations, making them the obvious choice for a ‘salvage edit’ on the Malawi project.

“Fotomedia is the absolute best multimedia company I’ve ever worked with”, says OIUK project manager.  “They’re as great with guys in Africa as they are with corporates.”

OIUK delivered more than 180 minutes of raw footage to Fotomedia, along with a list of required changes, including structural edits and fresh subtitling.
Work on the Malawi-shot footage proceeded at Fotomedia’s Gold Coast studio, with sections of the re-edited video delivered online to OIUK for approval and feedback.

Fotomedia’s edit included new menus for the DVDs and duplication of more than 400 hard copies. The final edited product proved fit for purpose and exceeded client expectation.

Fotomedia African Video Production

Still frame from Malawi DVD

Joy Bandawe in Fotomedia African Video Production

Still frame from Malawi DVD

Video Production in Ghana and Uganda

Friday, January 27th, 2012

Fotomedia’s capacity to create compelling content that crosses cultural boundaries is perhaps best exemplified by a commission to produce financial literacy DVDs for distribution in Ghana and Uganda.

The work, for the global charity Opportunity International UK (OIUK), was won on tender by Fotomedia ahead of competing bidders from the UK, the US, Australia and Africa. Funding supplied by Financial Education Fund (FEF) and DfID (Department of International Development UK).

Video Productions in AfricaBoth 60 minute educational DVDs were produced and directed by Fotomedia and incorporated pieces to camera, vox pops and choreographed drama scenes, in order to communicate basic financial principals to populations with low literacy rates.

Scripts were worked up in English by Fotomedia alongside OIUK project manager Robyn Robertson, then translated into Twi and Lugandan. Clear visual storytelling, designed in consultation with locals, was employed to communicate key messages across dialects.

“We used a lot of metaphor to explain finance, so instead of talking specifically about ‘loans and borrowing’, we used ‘juggling’ to indicate managing a budget,” says Fotomedia executive producer Peter Crossley.

Fotomedia’s crew overcame the complex logistics of transporting all required production equipment from the Gold Coast to Africa and shooting in some very challenging environments, where security and electrical power were uncertain elements.

Detailed post-production strategies were also implemented by Fotomedia, including the full transcription and translation of all interview content and the production of English subtitles.

OIUK’s Robyn Robertson calls Fotomedia ‘the absolute best multimedia company I’ve ever worked with’.

“They ran exactly to budget, they delivered great value-add suggestions – which saved edit time and our money – and turned around both finished products within four weeks,’’ she says. “Fotomedia are as great with guys in Africa as they are with corporates.”

Ghana

► Opportunity International – Savings & Loans

watch the video

Uganda

► Opportunity International – Uganda

watch the video

Video Production in Papua New Guinea (PNG)

Friday, January 27th, 2012

Fotomedia has been fortunate enough to develop strong professional ties with several clients in Papua New Guinea.

Each relationship has been built on Fotomedia’s reputation for professionalism, creative flexibility and capacity to create compelling video content that crosses cultural boundaries.

PNG NRL Bid

Fotomedia’s first PNG commission was the creation of an emotive four-minute promo film in support of the country’s bid for a franchise in Australia’s National Rugby League competition.

The work was referred by the ex-CEO of the Gold Coast’s Currumbin Wildlife Sanctuary, who had commissioned Fotomedia for several Gold Coast video production jobs before taking a role with the PNG bid team.

Production involved extensive location work in the challenging shooting environment of PNG, where security issues and the language barrier had to be overcome by Fotomedia crew.

The agency also met with government in-country to establish key messages for the bid and conducted full location surveys ahead of production.

The final product became one of the bid team’s most prized pieces of collateral and literally ‘brought the room to tears’ when it screened at the official bid launch function.

visit the official website for more info on the bid.

► PNG NRL Bid – The Official PNG NRL bid video

watch the video

“Rugby league is PNG’s national sport and in the video we had kids, seniors and rugby league players all using this line of ‘800 Tribes, One Heart’,’’ says Williams. “It really brought the message home that the whole country was together on the bid, all pushing in the same direction.”

Digicel Cup

Fotomedia produced a high-end 45 second television commercial for the Digicel Cup, PNG’s national rugby league competition. Production involved extensive night shooting, with Fotomedia managing the local fire brigade to simulate rain.

read the behind the scenes article

► The Digicel Cup – PNG’s Biggest Rugby League Tournerment

watch the video

Branded Music Video and TVCs

The agency also completed a two-product awareness campaign for, which incorporated a branded music video featuring PNG’s No.1 pop star Honlly Isaac and a 30-second television commercial.

► Citifon – ‘Say Yello with Citifon’

watch the video

“Your job is to capture and create an atmosphere on screen, so it’s really a matter of interpreting your surroundings,” says Fotomedia creative director Lincoln Williams of shooting in new cultural environments.

► Telikom – ‘Telikom always there’ (TV Commercial)

watch the video

“PNG is a very tribal, very vibrant destination; it was easy for us to capture a really earthy, colourful atmosphere because the people are so earthy and colourful. And everywhere you go there you find this strong culture of history and tradition, so it was crucial that we represented that in our work.”

Digicel TVC

Monday, June 6th, 2011

Toto Communications and Fotomedia recently flew over to Papua New Guinea (PNG) to film and direct this 45 second TVC for the Digicel Cup, PNG’s National Rugby League Competition.

setup for cannon 7d

Kick off!

Toto Communications brief was to create an emotive 45 second television commercial that captures the essence of the rubgy league culture of Papua New Guinea.  They wanted us to incorporate water and a brewing storm to represent the coming together of all the teams in the Digicel Cup.  Having equipment restrictions due to weight, we chose to use Cannon 7D and Cannon 5D mkII. The brief requested slomo of the water, so the 7D in 1280 mode, 50 frp was a good “light weight” option to achieve this.

hohola kids

The Hohola Kids

The two key locations for the shoot were both based in Port Moresby. The day shoot was in a small village area in Hohola. The kids were really excited to get in front of the camera and show us some of their Rugby skills.

digicel tackle

Let it rain!

The script called for rain, so with the help of the local fire brigade, we were able to simulate the stormy environment we needed to help achieve the overall mood of the TVC. The simulation of rain gave us some great opportunities for mixing slow-motion with wet fields and high energy sport.

The locker room setup

Behind the scenes in the locker room

Digicel had organized a captain from each team, to represent their region in the TVC. The players told us they felt very blessed to be a part of this project, they really wanted the younger generations to be inspired by what they were doing on and off the field. It was nice to hear this kind of passion for their local communities and how strongly they felt about putting positive focus on the kids in their area.

the fotomedia crew on location

On location with the Fotomedia

The commercial is currently playing on PNG national television.