In February this year the Fotomedia crew flew over to New Zealand to shoot country singer songwriter Steven Jamyes’s new film clip – ‘Can’t Remember to Forget’.
Steven had always wanted to get Fotomedia across the Tasman to shoot one of his film clips. New Zealand’s south island is a landscape of massive proportions, towering hills and valleys with a preserved history in the form of quaint towns and a sense of stepping back in time. The perfect setting for a country music clip.
The Idea
The concept and story for the clip was based around this location in New Zealand where Steven grew up.
Six generations of my family hail from here, and I did spend a good part of my youth wandering those hills. The old Stone cottage was built in the 1860s by my great great grandfather and to validate that I did choose the right place for this video, Peter Jackson was shooting the Hobbit 4 miles down the same road, That Road ? well I guess you will just have to go there to find out, and for those that may know where that is, there are enough hints in the video.
- Steven Jaymes
The Equipment
The goal with ‘Can’t Remember to Forget’ was to extract as much emotion out of the scenes as possible. With that goal in mind and the aim to travel light, the entire clip was shot on the canon 7d in 720p mode at 50fps.
…the beauty with slow-mo is it takes the reality out of the images, the edit becomes ethereal, and the story was retrospective so it worked well.
- Fotomedia’s DOP Lincoln Williams
The majority of this clip was shot hand held. This was to create that deconstructed look that is popular at the moment. The grading was kept to a minimum to maintain that neutral vintage look and the colour balance was shot a little cooler to match the temperature of the location. The 7d was running between 4500 kelvins and 5500 kelvins depending on the location.
The Result
Check out the final product and let us know what you think!
► Steven Jaymes – Can’t Remember to Forget (Official Music Video)
You can see more of Steven’s work at www.stevenjaymes.com







