Fotomedia’s international work extended to Fiji in 2006 with the execution of Advertising Agency Latitude’s creative with the Twisties campaign. The series of 4 commericials shot in and around Suva was Directed, Filmed and Post Produced by the Fotomedia team.
Still frame from TV Campaign advert
Technically all the lighting equipment was sourced and aquired in country and the Production Team flew in all the Camera equipment. After an initial creative briefing with the client in Suva, the shoot comenced and was completed within the production timeline.
Fotomedia designed the newsprint style of the TV campaign, with the Agency, employing the same style for all their print material including outdoor and product packaging.
Fotomedia has been fortunate enough to develop strong professional ties with several clients in Papua New Guinea.
Each relationship has been built on Fotomedia’s reputation for professionalism, creative flexibility and capacity to create compelling video content that crosses cultural boundaries.
PNG NRL Bid
Fotomedia’s first PNG commission was the creation of an emotive four-minute promo film in support of the country’s bid for a franchise in Australia’s National Rugby League competition.
The work was referred by the ex-CEO of the Gold Coast’s Currumbin Wildlife Sanctuary, who had commissioned Fotomedia for several Gold Coast video production jobs before taking a role with the PNG bid team.
Production involved extensive location work in the challenging shooting environment of PNG, where security issues and the language barrier had to be overcome by Fotomedia crew.
The agency also met with government in-country to establish key messages for the bid and conducted full location surveys ahead of production.
The final product became one of the bid team’s most prized pieces of collateral and literally ‘brought the room to tears’ when it screened at the official bid launch function.
“Rugby league is PNG’s national sport and in the video we had kids, seniors and rugby league players all using this line of ‘800 Tribes, One Heart’,’’ says Williams. “It really brought the message home that the whole country was together on the bid, all pushing in the same direction.”
Digicel Cup
Fotomedia produced a high-end 45 second television commercial for the Digicel Cup, PNG’s national rugby league competition. Production involved extensive night shooting, with Fotomedia managing the local fire brigade to simulate rain.
► The Digicel Cup – PNG’s Biggest Rugby League Tournerment
watch the video
Branded Music Video and TVCs
The agency also completed a two-product awareness campaign for, which incorporated a branded music video featuring PNG’s No.1 pop star Honlly Isaac and a 30-second television commercial.
► Citifon – ‘Say Yello with Citifon’
watch the video
“Your job is to capture and create an atmosphere on screen, so it’s really a matter of interpreting your surroundings,” says Fotomedia creative director Lincoln Williams of shooting in new cultural environments.
“PNG is a very tribal, very vibrant destination; it was easy for us to capture a really earthy, colourful atmosphere because the people are so earthy and colourful. And everywhere you go there you find this strong culture of history and tradition, so it was crucial that we represented that in our work.”
We would like to thank you all for a great year! Fotomedia has had the privilege to work on some great projects, special cheers to our valued clients and suppliers. We hope the holiday season brings you much joy!
Here is a staff favourite shortlist of some of our videos from the year.
And before we head off on holidays this year, here is the final comment we got to end our year on; from one of our happy international clients.
“Love it, fast paced and engaging even though I can’t speak the lingo. The props, the actors, actresses and support casts clearly enjoyed the experience. The quality of the video is excellent. A great job by a committed team. …….Fast Eddie is the man. This material will be priceless and will bless and impact many.”Mark Daniels – East Asia Regional Director of Opportunity International Australia
Thanks to everyone for all the great feedback this year and we look forwarded to working with you all in the new year.
Happy Holidays!
Toto Communications and Fotomedia recently flew over to Papua New Guinea (PNG) to film and direct this 45 second TVC for the Digicel Cup, PNG’s National Rugby League Competition.
Kick off!
Toto Communications brief was to create an emotive 45 second television commercial that captures the essence of the rubgy league culture of Papua New Guinea. They wanted us to incorporate water and a brewing storm to represent the coming together of all the teams in the Digicel Cup. Having equipment restrictions due to weight, we chose to use Cannon 7D and Cannon 5D mkII. The brief requested slomo of the water, so the 7D in 1280 mode, 50 frp was a good “light weight” option to achieve this.
The Hohola Kids
The two key locations for the shoot were both based in Port Moresby. The day shoot was in a small village area in Hohola. The kids were really excited to get in front of the camera and show us some of their Rugby skills.
Let it rain!
The script called for rain, so with the help of the local fire brigade, we were able to simulate the stormy environment we needed to help achieve the overall mood of the TVC. The simulation of rain gave us some great opportunities for mixing slow-motion with wet fields and high energy sport.
Behind the scenes in the locker room
Digicel had organized a captain from each team, to represent their region in the TVC. The players told us they felt very blessed to be a part of this project, they really wanted the younger generations to be inspired by what they were doing on and off the field. It was nice to hear this kind of passion for their local communities and how strongly they felt about putting positive focus on the kids in their area.
On location with the Fotomedia
The commercial is currently playing on PNG national television.
One of Fotomedias’ loyal clients asked us to produce a Gold Coast TVC with a twist. Our animation skills with stop motion photography combined to make this TV Commercial. This project is video production with a difference. Fotomedia bought together great local talent, makeup artist, studio and lighting, then shot and directed professional photography as dictated by the script. We then combined the images in After Effects with some creative animation, voice over and sound effects. Look out for the TVC on your Gold Coast or Brisbane television network in the near future.
