Fotomedia has been fortunate enough to develop strong professional ties with several clients in Papua New Guinea.
Each relationship has been built on Fotomedia’s reputation for professionalism, creative flexibility and capacity to create compelling video content that crosses cultural boundaries.
PNG NRL Bid
Fotomedia’s first PNG commission was the creation of an emotive four-minute promo film in support of the country’s bid for a franchise in Australia’s National Rugby League competition.
The work was referred by the ex-CEO of the Gold Coast’s Currumbin Wildlife Sanctuary, who had commissioned Fotomedia for several Gold Coast video production jobs before taking a role with the PNG bid team.
Production involved extensive location work in the challenging shooting environment of PNG, where security issues and the language barrier had to be overcome by Fotomedia crew.
The agency also met with government in-country to establish key messages for the bid and conducted full location surveys ahead of production.
The final product became one of the bid team’s most prized pieces of collateral and literally ‘brought the room to tears’ when it screened at the official bid launch function.
visit the official website for more info on the bid.
► PNG NRL Bid – The Official PNG NRL bid video
watch the video
“Rugby league is PNG’s national sport and in the video we had kids, seniors and rugby league players all using this line of ‘800 Tribes, One Heart’,’’ says Williams. “It really brought the message home that the whole country was together on the bid, all pushing in the same direction.”
Digicel Cup
Fotomedia produced a high-end 45 second television commercial for the Digicel Cup, PNG’s national rugby league competition. Production involved extensive night shooting, with Fotomedia managing the local fire brigade to simulate rain.
read the behind the scenes article
► The Digicel Cup – PNG’s Biggest Rugby League Tournerment
watch the video
Branded Music Video and TVCs
The agency also completed a two-product awareness campaign for, which incorporated a branded music video featuring PNG’s No.1 pop star Honlly Isaac and a 30-second television commercial.
► Citifon – ‘Say Yello with Citifon’
watch the video
“Your job is to capture and create an atmosphere on screen, so it’s really a matter of interpreting your surroundings,” says Fotomedia creative director Lincoln Williams of shooting in new cultural environments.
► Telikom – ‘Telikom always there’ (TV Commercial)
watch the video
“PNG is a very tribal, very vibrant destination; it was easy for us to capture a really earthy, colourful atmosphere because the people are so earthy and colourful. And everywhere you go there you find this strong culture of history and tradition, so it was crucial that we represented that in our work.”
