Website design

5 Killer Tips For Every Website Design

Having a website for your brand is an undoubtable necessity in the digital age of marketing. However, we’ve seen brands make the same web design mistakes time and time again – they’re outdated, clunky, and unresponsive. Poorly designed websites can often have lasting repercussions in the real world, so here’s 5 of our top tips for designing a seriously killer website!

1. Create and write effectively.
You’ve got just 5 seconds to tell your audience why your brand is valuable from the moment they land on your site. Draw your readers in and keep them there with compelling web copy that leaves them wanting more.

2. Keep it simple and minimalist. 

When it comes to getting your message across, less is always more! Don’t bombard your audience with too many colours, or too much text. Choose a clean and simple colour palette and use matching fonts – one for your headers and another for your body text. Even using negative space to keep things simple and clean and allows our designs to really speak for themselves.

3. SEO matters.

You could have the best website in the world, but it will never see the light of day if you don’t optimize your content for search engines. Get your website to rank highly in the first page of search results by choosing the right keywords and crosslinks, as well as updating your content on a regular basis. If you want to make sure that your website is SEO friendly make sure to check out the complete SEO checklist here –

4. Create a strong visual hierarchy.

It is important to arrange content and images in a clear visual manner. By formatting a strong clear hierarchy to your information and implying the importance of capturing the reader’s attention. The website design layout should allow readers to ease into the information by not being overwhelmed and draw them into continue reading.

5. Use effective images. 

By using high quality images can help readers not only understand your website but adds richness to your web design. When you go to a website a hero image is the big picture in the middle of everything else. It’s almost always the first thing a user’s eye is drawn to, so it needs to reflect the core message of the material it’s contained in.

By following these 5 tips can ensure that you’re heading in the right direction in improving your website design to grow your business in today’s competitive market.

For more inspiration on web design check out some of FOTOMEDIA’S website designs HERE.