Animation Process

ANIMATION PROCESS

The process of creating an animated video differs greatly depending on your project and type of animation. Here is a guide to what is involved in creating a typical 2D animated explainer video:

STEP 1
CONCEPT

 

This is usually a visual concept that will determine colour palettes, character design and mood of the animation. This way we can make sure we have a visual style that is consistent with your message and give you an understanding of how the end result will look.

STEP 2
SCRIPT

 

You can write your own, or if you know the gist of what you’d like to say, we can help you to shape it into a script. Whichever way you choose, you’ll always be able to steer, make amendments and have the final say on your script.

STEP 3
STORYBOARD

 

This step involves drawing rough panels to help visualise the script. You’ll be able to see how each scene is layed out and get a good idea of the progression of the story. This format gives us the opportunity to make changes quickly, and is used by the animators.

STEP 4
VOICE OVERS

 

We work with a broad range of professional vocal talent and can help you find the ideal voice to match your animation. If you have your own voice over artist we’re more than happy to accommodate for this too. Once you have signed off on the voice track, the animators can start working on their timing.

STEP 5
ANIMATIC

 

The animatic is the rough storyboard brought to life. Designed to efficiently lock down timing and pacing, this step is often skipped. It will depend on the style and length of animation (longer and more complicated styles of animation may require an animatic) and we will advise you whether it is best to proceed with this step.

STEP 6
ANIMATION

 

The exciting part! This step is actually a lot of different steps, and includes setting up characters, character animation, set design, typography, motion graphics, asset creation, compositing and editing. We’ll usually use Adobe After Effects, Adobe Premiere, 3DS Max and a suite of software plugins to bring your story to life.

STEP 7
MUSIC & SFX

 

Sound effects and music are like the icing on the cake – they can emphasise the message and further boost the mood of your animation. We can source and design your sound effects, and also smooth out the voice over and equalise the sound for that extra layer of polish.

STEP 8
FEEDBACK & DELIVERY

 

We export your video based on your platform and technical requirements – whether it be for social media, TV, the internet or cinema advertising, we’ve got it covered. Time to sit back and enjoy your animation!

Take a look at the range of Animation styles and techniques that Fotomedia offer on our Animation Page.