11 Nov THE 8 STEP GUIDE TO CREATE A 2D ANIMATION
The process of creating an animated video differs greatly taking up 4 to 6 weeks depending on your project and type of animation. A 2D animation is the technique of designing still images and creating the illusion of movement in a two -dimensional space. This can include characters, backgrounds, creatures or objects.
Here is a guide to what is involved in creating a typical 2D animated explainer video:
This is usually a visual concept that will determine colour palettes, character design and mood of the animation. This way we can make sure we have a visual style that is consistent with your message and give you an understanding of how the end result will look. This stage it is about creating a foundation, so we have a sense of the video’s purpose either being conversational, character-driven, conceptual or emotional evoking.
You can write your own, or if you know the gist of what you’d like to say, we can help you to shape it into a script. Whichever way you choose, you’ll always be able to steer, make amendments and have the final say on your script. Keep in mind for an animated video the ideal length is 60 to 90 seconds, which is roughly 150 to 225 words for your script.
This step involves drawing rough panels to help visualise the script. You’ll be able to see how each scene is laid out and get a good idea of the progression of the story. This format gives us the opportunity to make changes quickly and is used by the animators.
We work with a broad range of professional vocal talent and can help you find the ideal voice to match your animation. If you have your own voice over artist, we’re more than happy to accommodate for this too. Whichever you choose the right pace and tone need to be considered if you want to hit the right chord with your audience.
Pace –The speed at which you speak so your viewers don’t get bored and gives them enough time to process what you say.
Tone- This indicates what mood or intention you want to bring to your viewers.
Overall, a good voice over should emphasise the right words, pause at the right times and follow the appropriate pitch.
Once you have signed off on the voice track, the animators can start working on their timing.
The animatic is the rough storyboard brought to life. Designed to efficiently lock down timing and pacing, this step is often skipped. It will depend on the style and length of animation (longer and more complicated styles of animation may require an animatic) and we will advise you whether it is best to proceed with this step.
The exciting part! This step is actually a lot of different steps, and includes setting up characters, character animation, set design, typography, motion graphics, asset creation, compositing and editing. This is where we transform the rough sketches to final coloured illustrations. We’ll usually use Adobe After Effects, Adobe Premiere, 3DS Max and a suite of software plugins to bring your story to life.
MUSIC & SFX
Sound effects and music are like the icing on the cake – they can emphasise the message and further boost the mood of your animation. We can source and design your sound effects, and also smooth out the voice over and equalise the sound for that extra layer of polish.
FEEDBACK & DELIVERY
We export your video based on your platform and technical requirements – whether it be for social media, TV, the internet or cinema advertising, we’ve got it covered. Time to sit back and enjoy your animation!