Fotomedia’s in-house animation team has extensive experience in creating that extra element for productions across a broad range of work. Whether 2D or 3D animated characters, infographics, explainer videos, motion graphics, visualisations, integration of computer generated imagery into live action footage, chat to us and we can provide you with a solution that suits your needs and budget.
2D animation is the traditional method of animation. Rather than hand drawing on paper, images are now hand drawn on a computer and animated using industry standard animation software to bring characters and stories to life.
3D animation allows you to create things that are just not possible with 2D animation. Characters, objects and scenes are modelled in 3D and are then textured. 3d models can be treated like real world objects, moving the lighting and cameras dynamically in 3D space to create a scene.
We design and develop 2D & 3D characters that have personality, who really drive the story and breath life into the video. Characters can be developed to capture and communicate the personality of a brand, if used in a corporate video project.
Animating your logo and brand elements is a great way to add production value to existing and new videos. It brings your brand to life in a way that captivates your audience and creates a professional unified execution of your branding.
We create stunning visual effect treatments that enhance our video production services and bring things to life that otherwise would not exist outside of the world of VFX. We can scale VFX solutions to best suit client requirements and budget.
Animated Explainer Videos are a great way to clearly explain what you do and what you would like others to know about you. Whether your purpose is to increase conversions or create more brand awareness a bespoke explainer video is a great way to communicate to your audience.
Fotomedia provide animation solutions for a range of clients including large corporations, brilliant start-ups, government agencies and professional sports teams. We create engaging animated content across a huge variety of formats including:
The Concept step is where we create a visual concept that will determine the colour palette, character design and look and feel of the animation. This ensures that we create a visual style that is consistent with your message.
You can write your own script, or if you know what you would like to communicate we can help you to shape it into a script for your animated video. At this stage we ensure that everything you would like to communicate is included.
The Storyboard step involves drawing rough panels to help you visualise the script. You’ll be able to see how each scene is laid out in video and get a good idea of the progression of the story. This allows us to make visual changes quickly.
We work with a broad range of professional vocal talent and can find the ideal voice to match your animation, whether for the characters, or just for a voice over for the video. Once recorded the animators can start working on the timing.
The Animatic is the drawn storyboard brought to life. This is designed to lock down the timing and pacing of the animation. This step is often skipped depending on the style and length of the animation, as well as the project budget.
The exciting part! The Animation step is actually a lot of different steps and is the most time consuming. It includes character design and animation, set design, typography, motion graphics, compositing and editing.
Sound Effects and Music are like the icing on the cake. They can emphasise the message and further boost the mood of the animation. We can source and design your sound effects and music to perfectly match your animated video.
At each Step you have the opportunity to provide feedback that will help to shape the animation. When the final animation is approved we can export the video for any platform whether for the internet, TV or cinema advertising.