Fotomedia was engaged by Digicel to produce a TVC campaign for the launch of 4G in Samoa. A host of funny Samoan locals starred in the commercial trading punches with legend heavy weight boxer Joseph Parker.

Director Lincoln Williams explains,

“The challenge for us was the Samoan component of the filming was carried out by a local company in Samoa, we had to get Joesph’s performance in sync with the comic element of the script, we had to take a serious hard fought boxer and instil a light and funny edge to his performance. Once in post production we realised the interaction had energy, and the use of the phone as the portal helped merged two very different world’s into one idea.”

The campaign was launched in July 2016.