Fotomedia were tasked with producing a complex software story, an AV that had to clearly communicate the Asset Finda product. The AV also had to position the company as a worldwide force within the software industry.
The approach was to combine live vision with animation keeping the look and feel global and also futuristic reflecting the company strap line “See Tomorrow Today”. The tone of the narrative is aspirational, international with cinematic music matching the big city wides, aerial and time-lapse footage. The final product is housed within the Asset Finda website.