Fotomedia were contracted to produce six creative, stand-alone modular web videos for BussQ, a Queensland-based construction industry superannuation fund. The client specified a conversational style for each video in order to simplify the complexities of superannuation and financial advice.
It was important that the videos were concise to connect directly with the audience. Fotomedia conducted interviews with BUSSQ members on construction sites. The responses were informative and colourful and formed the foundation of the storytelling. A series of messages were tracked onto various mediums to create a sub layer of communication. The final product was in line with the BUSSQ style guide and formed a strong part of their media push in 2011.
The client specified a conversational style for each of the spots in order to simplify the complexities of superannuation and financial advice..