Cancer Council Queensland came to Fotomedia with the idea that they wanted to create something that would promote their branding identity to their staff and volunteers, but have it different from their usual commercials and photography of actual brand items. So, we sat down and came up with the concept of creating an animation that would be engaging and fun to watch.
Firstly the look and feel needed to be created and approved by client. Simplicity was part of the brief, so we came up with the idea of using stick-men on a faded/abstract background, which gave emphasis on the characters and important text that needed to be conveyed. We then worked closely with Cancer Council on the script and drew up storyboards to show how each scene would be portrayed. An animatic was then created from the storyboard, so that the timing of the animation could be mapped out. The branding animation followed and we work hard to get a simple, but quirky feel to it that was fun to watch. Our animator had fun with the characters and created a little scene at the end where one guy is waving a little too enthusiastically and another female character looks over and smiles at him. It is these small quirky additions to animation, that while aren’t really noticeable, make watching it fun.