The Catholic Foundation Archdiocese of Brisbane approached Fotomedia to develop a brand for their Bequest Program, allowing people to donate money in their wills.
The visual identity developed by Fotomedia was inspiration from the stained glass window of St Stephens Chapel in Brisbane, which sits above the statue of Mary Mackillop. People who leave money in their will through the Bequest Program become members of the Mary Mackillop Society, so the strategy of using elements surrounding her statue tied in a physical location for surviving family members to celebrate and remember the life of their loved one.
Fotomedia developed a logo and full visual identity for the brand, as well as a detailed style guide document. Other collateral was designed by Fotomedia for the launch of the Bequest Program including brochures, flyers, posters, folders, a necklace and a brooch.