Fotomedia where engaged by Liquidity Marketing to create content for “The Kitchens”, a two-level “multi-sensory’ culinary playground located at Robina Town Centre. The brief was to create an emotional and immersive experience through film, a product that aligned with the key messages of the product.
The multifaceted campaign lead with a brand video, a 1 minute spot celebrating the seasons, with the tag line “Lets stir it up”. This project also contained 6 tenant video’s which now play on large screens within “the kitchens”. The story lining of the videos focus on paddock to plate, this message underpins the philosophy behind “the kitchens” and was a constant focus during the shooting process.
Fotomedia also produced a series of Social Media clips leading up to and during the opening weekend of “the kitchens”. The turnaround time was crucial to up to 20 clips produced and delivered within the first 4 days.
The video content has received great reviews, not only from our client, but also the Robina Town Centre, their tenants and customers.
Fotomedia won awards at both Brisbane Advertising and Design (BADC) Awards and Australian Cinematography Society (ACS) Awards for The Kitchens Campaign.