Fotomedia was approached to come up with a look and feel and produce a TVC campaign which would inform the public about numerous Community Recycling Centres around NSW.
After our initial meeting with the client, we were tasked to concept design and create a 15sec and 30sec animation to inform the public about the necessity to separate their recyclable waste and dispose of them safely at their local CRC. We took their existing 2D graphical icons and created them in 3D.
We then designed the look and feel of the commercial to have predominantly their corporate colours and have stylised vehicles animate, on what we call a “limbo background”.
We also did some Foley sound effects record in our studio by walking a wheelie bin and hitting plastic pots and cups together to get the various sounds required throughout the TVC.