Queensland X-Ray engaged Fotomedia to design the creative for their latest Gold Coast Outdoor Advertising Campaign. After designing a full car wrap previously using an X-Ray of the car design the client was keen to use this same treatment across the campaign.


The deliverables included graphic design for bus wraps, bus shelters, digital billboards, letter box drops and radio ads. These will run across the Gold Coast for the next 6 months.

You can view a few of the designs below:

Queensland X-Ray