Queensland X-Ray wanted a way to communicate what happens in common procedures to their patients. Their existing material were patient information leaflets but feedback from patients was that they didn’t communicate what actually happens in a procedure or appointment.
At Fotomedia we developed the idea of creating a suite of animated videos that will take patients on a short journey of what to expect when they come into Queensland X-Ray for a range of procedures. These videos will run on screens in the waiting rooms as well as be on the Queensland X-Ray website. Fotomedia created a friendly and approachable look and feel for the 2D animations that range from 2-4 minutes demonstrating what patients can expect when they come in for a scan. We created animations for 14 common topics, such as CT scan, MRI scan and Xray, as well as some versions for children to watch and understand the process.