Fotomedia were engaged by TCM in Papua New Guinea to collaborate and design a drink responsibly campaign on behalf of SP brewery, for TV, Radio and print.
The TV idea was pitched to the board of SP and developed in conjunction with TCM. The final creative was filmed in locations around Port Moresby. The tag line of “Keep your Cool, Don’t drink like a Fool” transitions across both TV, Radio and print. The finished artwork has been rolled out across the nation populating the local papers, Radio and TV stations as well as outdoor media. The campaign was launch in the Port Moresby in May 2015 and is expected to run for up to 12 months.