Pluvo a company which creates brands and redefines companies branding requested Fotomedia to create a 3D animation, that outlined internal workings for a Toshiba medical CT machine, specifically the ‘Detector’, which captures the light from the scan to produce a superior and clear x-ray picture compared to competitors products.




For shots of the actual ‘Detector’, Fotomedia was provided a raw 3D which we re-textured and animated. To create the close up shots of the cutting of the ‘ingot’ sensor and light capturing scenes, we worked closely with the client to create an abstract sequence of shots that portrayed the process in a concise and engaging way. These shots were provided to the client who then created a longer edit with live action shots and voice over.