Digicel approached Fotomedia to create an introduction motion graphics animation for the release of their new TVWAN channel. The creative brief was to produce an animation that outlined what a viewer will see if they tuned into TVWAN.
Digicel provided us with a few assets and we utilized footage that we had shot before in PNG, for example footage of PNG people in traditional costumes as well as vision of the SP Hunters rugby team.
We needed to create an edit that was engaging and dynamic, so lots of shapes and transitions were used to support the information on screen.
As with many of our Digicel/TVWAN projects we needed to create various versions of the edit: Full HD, Cinema, Portrait HD (POS television) and banner ads.