The client required a detailed explanation of how new home buyers could utilise VillaWorld’s strategies to procure their first home. There were 14 steps to convey to the public and it was eventually decided that the best and concise way to do this was through motion graphics.
The artwork had already been produced for the brochure, so Fotomedia was provided with the .eps files of each step in the process. This proved invaluable in keeping costs down as no new artwork need to be produced. Fotomedia then took this artwork and using a compositing software created animations for each step within the process. The animation needed to be ‘poppy’ and engaging for the audience as there were many steps in the process. The animations were timed to a voice over and then music was added, as well as sound effects to emphasize the energy of the motion graphics.