Asset Finda is a global software solution that provides real time asset and infrastructure management. Fotomedia were tasked with producing a complex software story, a promotional video that had to clearly communicate the Asset Finda product. The video also had to position the company as a worldwide force within the software industry.
The approach taken was to combine live vision with animated motion graphics, keeping the look and feel global and also futuristic reflecting the company strap line “See Tomorrow Today”. The tone of the narrative is inspirational, international with cinematic music matching the big city wide shots, aerial and time-lapse footage.
Fotomedia filmed footage for this project in Brisbane, Gold Coast and in the USA. The creative treatment to overlay motion graphic text tracked to the footage, as well as other motion graphic elements over the video footage showcased Asset Finda as a leading software product in a digital age.