Fotomedia was engaged to create a series of images that showcased the seasons BLK range including the training gear and the performance apparel. The positioning of the brand was “Beyond Limits Known” depicting athletes with no boundaries. The brand was to be represented by strong, clean and simple frames with the garment as the hero.
Fotomedia was involved right from the initial creative meetings through to scheduling, and sourcing locations in preparation for the 3 day shoot. The shoot was technically challenging, with a lot of movement in the frames in locations that were logistically hard to get to. The post production of the images was key with hours of retouching on the skin, garments and backgrounds.