Fotomedia in conjunction with Little House Productions created this unique social video, part of Hugo Boss’s #BOSSbottled campaign. International star Chris Hemsworth suits up and wears Hugo Boss while surfing.
As Hemsworth catches wave after wave, the 360 degree drone zooms overhead capturing epic shots of the star at play. A combination of land, water and shots from the air were employed to cover this iconic piece.
The 30 strong crew were working frantically to complete the shotlist with the project completely reliant on good waves. The tight window mean’t the production had to be planned and executed with precision, including a last minute location change. Wardrobe, Props, scripting and all tech departments were working in a confined environment due to the facebook 360 degree requirement. The delivery also extended to Instagram 2D output.