North East Waste & The NSW Environmental Protection Authority asked Fotomedia to design content to promote a household organic waste recycling initiative. ‘Let’s keep it coming round’ showcases the full circle journey our organic waste takes from food to compost and back to food. Focusing on the vibrancy of food by using a familiar cooking show top-down style, along with quirky ways to mount our cameras (from plates to mowers) we were able to create a fun product with a meaningful message.
Our committed crew spent days at recycling plants, community gardens and even inside bins to make sure we could deliver a fresh and colourful new angle on what is traditionally considered a dirty subject matter.
This initiative had such a good response it became implemented by various other council districts and even some outside the NSW region.