The creative developed was a 3D animated campaign that had a distinct look and feel that would fit in well with the messaging and target audience of the campaign.
The original 3D animated campaign was so successful that a subsequent version of the TVC was created, as well as a number of social media assets for local councils to use. Various 2D and 3D animation videos have now been created in the campaign which have been used across NSW as TVC’s, in Cinemas as well as online.
“The team at Fotomedia listened to our needs and ideas and then applied their considerable creative talent and know how to come up with a quality product. It so ‘hit the mark’ that its original distribution area of the NSW mid and north coast has been expanded with roll out occurring across most of the state.”
Karen Rudkin – CRC Project Officer – North East Waste