Queensland X-Ray

Queensland X-Ray approached Fotomedia to help create a campaign to drive interest in recruitment, especially at their regional locations such as Mackay, Cairns and Toowoomba.


The Creative team at Fotomedia developed a video based campaign creative approach that would lead off the existing creative designed for their latest outdoor campaign and bring the skeleton character ‘Ray’ to life. The approach designed was to create a series of targeted videos, with Ray being the presenter and voice of Queensland X-Ray. The style of the videos were to be quite raw and encouraged use of staff at practices across the region.


The deliverables were videos for use on social media, Youtube, website and at trade shows and events, as well as photos and designed recruitment information. The target audience is primarily Doctors, Radiologists and Sonographers, but the wider audience is anyone looking to work at Queensland X-Ray.


Client Feedback:

“I’d just like to tell you how exceptional your team are. While I am referring to their work in general, the video production and execution of the recent recruitment video was beyond our wildest expectations. Asking our doctor group to trust us with a crazy idea like bringing a skeleton to-life was a risky move. I’ve worked with a number of creative agencies throughout my career, and I can honestly say that Fotomedia stand out from the rest and over deliver every time. I feel as though your team have become a part of our QXR family, have a full understanding of how we like to represent, evolve and promote ourselves, and that we’re always in the safest of hands no matter what project we have you working on.

Sarah Coffey – Marketing Manager – Queensland X-Ray