The City of Gold Coast approached Fotomedia to develop an unorthodox animated explainer video depicting the major subterranean development of the city’s recycled water system. The animation needed to be clear, informative and easily digestible for the viewer.
Using a colourful, handcrafted art style, the animated video explains the two tunnelling approaches used at the Nerang River and Broadwater drilling sites. Great care was taken to visually depict the digging procedures as unobtrusive, ensuring viewers that the general public and natural riverbed ecosystems would be unaffected by the development. The drilling processes are shown in full, with each step accurately depicted, despite the hyper simplification.