Fotomedia was commissioned to shoot a range of destination imagery and hero imagery when the Skypoint was rebranded from the original Q1 Observation Deck. The destination footage was to cover all aspects of the Gold Coast that could be seen from the Skypoint, including the hinterland, ocean and beaches as well as Surfers Paradise itself. Some of the most iconic images of Q1 tower have been taken by Fotomedia, and these shots have appeared in a wide range of publications internationally. Fotomedia also captured the essence of Skypoint with a talent shoot including an amazing fisheye panorama from outside Level 77 in the service crane.