Social media can be a double-edged sword. On the one hand, it gives brands the ability to connect and engage with their customers like never before; on the other hand, it leaves them open to negative feedback from anyone. More often than not, the thought of responding to an irate customer can...

When it comes to maximizing your social media strategy, creating relevant and timely content is only half the battle. If you want to really see a difference in brand engagement, you’ll need to use the right tactics. Here’s 5 of our tried-and-true strategies guaranteed to help to get you on top...