Online feedback can have its ups and downs. It gives business the ability to connect and engage with their customers but can also leave customers to leave negative feedback. Often, the thought of responding to an irate customer can be daunting. What do you say? How can you fix it?...

When it comes to maximising your social media strategy, creating relevant and timely content is only half the battle. If you want to really see a difference in brand engagement, you’ll need to use the right tactics. Here’s 7 of our tried-and-true strategies guaranteed to help to get you on...