See U in a BiP

The Client

Founded in Jamaica in 2001, Digicel is a mobile, internet and entertainment provider now operating across the Caribbean and Central America. A Fotomedia client since 2013, Digicel brings bold branding and an upbeat style to every project. For this campaign, Digicel set out to promote BiP, a free messaging app for iOS and Android, to its customer base.

The Challenge

The brief focused on building awareness of BiP and highlighting its customer value propositions through the app’s key features. In a crowded messaging market, the TVC needed to explain those features quickly and clearly, while feeling fun, fresh and unmistakably on brand.

The Solution

Fotomedia concepted, shot and finished the TVC in-house. Early concepts helped visualise how animated elements would combine with live-action footage, before our team illustrated and designed everything in still form and brought it to life with both 2D and cel animation. In the edit, digital rotations, zooms and speed ramps added energy, while 3D camera tracking, rotoscoping, layer blending and visual effects integrated the animation seamlessly into each shot, with phone screen replacements composited in Mocha. In the grade, hues were tuned to match BiP’s brand colours and digital film grain was added in DaVinci Resolve. The result was a bright, energetic spot that went on to be named a finalist at the 2021 BADC Awards.