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Gallery Group is a leading architectural organisation in South East Queensland offering end-to-end specialist expertise in designing, building, and managing property. Operating for 15 years, with more than 2000 successful projects, Gallery Group remains a client-trusted expert in luxury design and property development.
Gallery Group wanted to capture the speed of their home building process at a high level for sales and customer engagement points. The main output being a tight 30 second summary of the process from beginning to end that was easy to understand, while also being visually “premium” in appearance, and engaging to prospective customers.
As every house Gallery builds is bespoke, our animation team decided to approach the animation from the perspective of watching a diorama, or “dollhouse” version of one of their homes being put together. This helped in two ways: 1. it helped distance the customer from the specifics of the build they wanted, and 2. it helped sell the fantastical, rapid and exaggerated building state of the home itself. Camera techniques like tilt shift helped sell this effect. The final result was an elegant representation of Gallery Group’s customer journey in a tight 30 second clip.
