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Mercedes-Benz Gold Coast represents one of the world’s most iconic luxury automotive brands on the Gold Coast. With a team of over 80 dedicated professionals, the dealership shares the brand’s commitment to engineering excellence, innovation, safety and luxury.
Working alongside Zakazukha Marketing, Fotomedia produced editorial photography for the MBGC Magazine. Each edition demanded a distinctive creative approach that captured high-profile personalities, including Shelley Craft, Robbie McEwen and Steve Smith, while reflecting the premium identity of Mercedes-Benz. The challenge was to create compelling, character-driven imagery that felt authentic and editorial, while ensuring the vehicle remained an integral part of the visual story.
The aim was to connect Mercedes-Benz vehicles with human stories, lifestyle and automotive design. Collectively, the creative team found unique and visually stunning backdrops to showcase the Mercedes-Benz brand. On one occasion, we had the vehicle and our featured talent positioned at the end of the Gold Coast runway. How did we get that approved? The shoot finished only 30 minutes before the first passenger plane arrived! We pushed the envelope with every edition of the magazine, finding new ways to present the brand in a different light.
