.svg)
Minor Hotels is a leading international hospitality group with a global portfolio of more than 560 hotels, resorts and suites. Its Oaks Hotels, Resorts & Suites brand spans over 55 destinations across the South Pacific, including Australia and New Zealand, offering contemporary accommodation and memorable travel experiences for couples, families and solo travellers.
Fotomedia partnered with Minor Hotels over several years to provide ongoing creative and marketing support for the Oaks brand. With seasonal campaigns, promotional offers and multiple destinations around Australia, the challenge was to produce engaging, consistent content across television, digital, social and print, while maintaining a recognisable brand identity.
As an integrated creative and production partner, Fotomedia delivered year-round, end-to-end campaign services for the brand. From picturesque coastal escapes to mountain retreats, our team managed talent, locations, production and post-production, creating compelling destination-led campaigns including Escape with Oaks, Summer is Here and Uncover and Discover. Filming took us beneath waterfalls, onto remote hilltops and into Oaks resorts, capturing talent relaxing by the pools and enjoying the accommodation. Our integrated approach delivered a library of motion and photographic assets for use across multiple marketing channels, carefully crafted to inspire audiences looking for a destination-led holiday with Oaks.
