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The Gold Coast Primary Health Network is an independent not-for-profit dedicated to shaping better health outcomes for everyone on the Gold Coast. This Australian government initiative aims to improve the efficiency and effectiveness of the primary care system through assessment and planning, health funding, supporting general practitioners and improving patient care.
PHN approached Fotomedia for a public health explainer video about childhood immunisation. Aimed at parents and caregivers, the animated video needed to compassionately inform their audience about the importance of early immunisation to maintain the health and safety of their children. It was important to PHN that the video’s tone be approachable, kind, and community-oriented, to reach as wide an audience as possible.
Using a hand-drawn illustrative style, Fotomedia developed a 2D animated explainer video that followed an ensemble cast of characters through a lifetime of caring for their children. We used a diverse range of voice actors for the video’s narration, representing multiple identities and family types united by one purpose: to keep their children protected.
