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Southern Cross University (SCU) is dedicated to developing the next generation of bright, ambitious scholars. With a focus on revolutionary learning and research with real-world impact, SCU creates opportunities for students to become tomorrow’s leaders under the propostion ‘Transforming Tomorrow’.
Southern Cross University needed campaign assets to showcase its diverse range of degrees and key study areas. SCU approached Fotomedia to capture imagery that portrayed its students as empowered and inspiring while representing the SCU brand. With its strong yellow and blue colours and bold marketing tone, SCU required a brand-aligned approach that positioned the university as research-driven and supportive of its students.
The Fotomedia team photographed, retouched and supplied a suite of campaign assets, bringing the university’s vibrant community and academic strengths to life through on-location photography and ever green studio frames. Designed for a multipurpose campaign, the imagery was composed to accommodate a range of formats and placements, including digital channels, billboards, trams and other prominent OOH advertising locations across the city.
