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SunCable is the company behind the Australia-Asia Power Link mega-project. This project aims to build the world’s largest solar farm and battery storage facility in the Northern Territory, with the goal of harnessing Australia’s natural solar resource and exporting clean electricity to Darwin and Singapore. A major part of this process is the manufacturing and laying of the cable network between countries on the sea floor.
SunCable was concerned their then-new manufacturing plant in Tasmania would be faced with concerns by local communities, particularly around the cable wiring tower infrastructure that looked like an old-fashioned smokestack. An explainer video was deemed essential to clearly and concisely show the process of manufacturing subsea cables, and what each part of the facility was designed to do. The video needed to pre-emptively answer any questions, concerns or myths the public may be forming about the facility.
Fotomedia developed a hyper-simplified narrative that would help express SunCable’s messaging in a way that would be easily understood by general audiences. Visual and narrative storytelling was designed to be warm and inviting, with care given to how much technical detail was included in the manufacturing process and machinery. “Less is more” was our moto!
