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The Star Gold Coast is one of the Gold Coast’s leading entertainment destinations, known for its hotel accommodation, 24-hour casino, restaurants, bars and premium event spaces. Originally opened as Jupiters Casino in 1985, it became The Star Gold Coast in 2017 as part of a broader transformation into a luxury integrated resort.
The Star had evolved into an entertainment precinct with an experience extending well beyond the casino. The challenge was to shift perceptions and attract a broader audience seeking luxury dining, entertainment, events and resort accommodation.To support this positioning, The Star engaged Fotomedia to create a series of content pieces, including this brand hype reel that would reintroduce the destination to a range of audience segments.
Fotomedia’s film team conducted on-site filming at The Star, capturing diverse talent enjoying its facilities. From poolside fun to lavish banquet meals, we showcased the experiences available, with carefully selected talent representing singles, couples and families. We also filmed amongst the public during major events, including Melbourne Cup and New Year’s Eve, navigating busy venues and coordinating filming around live celebrations. Our team edited, colour-graded and mastered more than 50 assets across multiple aspect ratios for on-site screens and paid channels. These included this high-energy hype reel, designed to build excitement and encourage new audiences to discover The Star.
