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Krome is an Australian game development studio known for its iconic platformer video game series, ‘Ty the Tasmanian Tiger.’ Featuring Aussie humour, platforming puzzles, and true-blue larrikin heroes, the franchise has published several 2D, 3D and remastered games since the brand’s original 2002 debut. Alongside this cult classic, Krome is also known for their work on the Legend of Spyro series, Blade Kitten, and Monster Dash.
To celebrate their 20-year anniversary, Krome requested a brand-new and engaging media campaign to drive attention towards the Ty the Tasmanian Tiger franchise and the recently released remasters of the first and second games in the series. The campaign needed to be adaptable across multiple channels and outputs while capturing the heart and humour that fans of the original games were known for.
Fotomedia, under our parent company Ravel, conceptualised and developed the ‘Travel with Shazza’ campaign, a comedic, snappy and referential vlog series hosted by Shazza the Dingo, an NPC players can engage with in the games. Her “blogs” were based on levels in the games, with the activities on-location being references to missions found in the games. Visually, our team wanted to capture the vibrant hand drawn artwork by TY co-creator, Steve Stamatiadis, and decided a 2D pipeline with complex character rigs was the best way to accomplish this.
