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As a not-for-profit community service provider, Wesley Mission Queensland has a long history of supporting families, children, couples and seniors in need. Since 1907, the organisation has delivered community support, mental health services and retirement living, with its home care offering guided by the promise, “Home care, tailored just for you.”
Wesley Mission requested a suite of photography assets that could express its goals and the support it provides to the community. The imagery needed to represent the broad range of its clients in terms of age and ability. Above all, the content had to match the tone of Wesley Mission’s branding and present its services in a way that conveyed safety, trust and community support.
Across three days and multiple locations, Fotomedia worked closely with the Wesley Mission team to create a suite of imagery that felt personal and inviting, with each image speaking to a different area of the business. Some of Wesley’s own team members stepped in as talent. Being in front of the camera isn’t easy, so we created a fun, nurturing environment that helped everyone feel comfortable and brought out natural expressions and authentic interactions. It was a collaborative effort, drawing on our team’s skills to capture Wesley Mission’s unique brand tone. The collection is now making an impact nationwide, appearing across billboards and digital platforms. Having never undertaken a campaign of this scale before, the client was very complimentary of the creative vision and the way our team brought the project together.
