Whale Migration

The Client

The Great Barrier Reef Marine Park Authority (GBRMPA) is Australia’s reef management agency, responsible for preserving and protecting the Great Barrier Reef from threats both environmental and human. Through a combination of dedicated conversation projects and public education, GBRMPA aims to preserve the natural beauty of the reef for generations to come.

The Challenge

Tourism and boating activities can have a profound impact on whale migration on the reef. GBRMPA needed an engaging way to communicate safe and responsible whale watching practices, including restrictions around drones, watercraft and noise level. The final video needed to adaptable for social media and easily understood by GBRMPA’s broad audience.

The Solution

Fotomedia’s technical artists crafted a highly realistic 3D explainer, complete with water simulations, animated whale models and dynamic sound effects. Brand-led motion graphics complemented the 3D visuals, helping to highlight important details and drive home the video’s messaging. The final video made quite a splash on the GBRMPA’s social platforms.