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The Yowie Group is an Australian confectionery company known for its chocolate and its fuzzy cast of Yowie characters. Each chocolate hides a collectible animal toy, part of the brand’s mission to inspire kids to care about endangered species and their habitats.
Working with Social Tap as client liaison, Fotomedia was tasked with a large-scale, high-production TVC launching the Yowie characters’ rebrand as “Bigfoots” for the American market. The project called for cinematography, complex compositing and a fully rendered, animated 3D model of one of the brand’s most popular mascots.
After casting young talent, our cinematography team filmed them exploring the Aussie bush, and the footage was edited ready for compositing. Our animation team then brought Boof the Yowie into the shots, with careful attention to lighting, rendering and integration, blending live action and character animation into one seamless adventure.
